Congratulations to local rapper Lloyd "KidSyc" Harold, grand prize winner in the recent "Why I Love Parker's" video contest, sponsored by the convenience store chain.
Nick Gant, creative director of Savannah's Meddin Studios, directed the 65-second clip, KidSyc Loves Parker's. Harold is walking around the brightly-lit store, "wine and cheesing it" as he raps about hummus, Orangina and barbeque panini, and manages to rhyme "awesome" with "Parker's."
Harold and Gant were awarded a certificate good for a year of free gasoline, which they donated to DaVena Jordan, executive director of AWOL, Inc., which provides arts, performance and technology opportunities for young people who need a break.
"AWOL is near and dear to my heart because they gave me my first job as a sound design facilitator after I graduated from college," Harold said.
According to the retail chain, "KidSyc Loves Parker's" and two other grand prize winners "will be considered for future Parker's marketing purposes on TV ads, on the Parker's website and on other social media channels."
Watch the KidSyc/Gant collaboration here: www.vimeo.com/40221848